Our Internet Marketing Services

So, what exactly is digital marketing, and what are the different types of digital marketing channels? We’re glad you asked. Digital marketing is any type of promotional activity done via the web. This includes anything in our list of marketing services:

DIGITAL COMPETITIVE ANALYSIS

Every successful digital marketing campaign must be data-driven. With a digital competitive analysis from Blue Corona, you’ll get a market analysis of your website and three competitors. This provides a clear path to measurably improve your website’s SEO and PPC performance and generate more leads and sales.

WEBSITE DESIGN & DEVELOPMENT SERVICES

Your website feeds information to Google and other search engines, making it the foundation of your online presence and search visibility. Blue Corona’s website design services lay a solid foundation to build your campaigns upon, meet Google’s standards for page speed and experience, and convert more site visitors into leads.

SEARCH ENGINE OPTIMIZATION (SEO)

93% of online experiences start with search engines, so if your business needs to generate more website traffic, leads, and sales, you need SEO services. SEO generates higher keyword rankings on Google, resulting in more qualified website traffic, leads, and sales from the web.

LOCAL SEO

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. Connect with them with local SEO services. Your customers are searching for your business—let Blue Corona help them find you.

PAY-PER-CLICK ADVERTISING (PPC)

Pay-per-click (PPC) advertising is both a short-term and long-term digital marketing strategy to position your company at the top of search engine results. No waiting to grow rankings; you get instant visibility and leads. Blue Corona’s PPC analysts are Google Premier Partners and Microsoft Advertising partners that have met rigorous qualifications to manage your campaigns. You get a PPC team backed by Google and Microsoft optimizing your campaigns, lowering your cost-per-lead from PPC, and increasing ROI from your digital marketing campaigns.

GOOGLE LOCAL SERVICES ADVERTISING

Google Local Services ads are the most affordable home services marketing strategy. Found at the very top of Google on both mobile search and desktop search, Local Services connects your business with qualified customers looking for your specific services right now. Blue Corona’s Local Services ad management team will manage your entire campaign, from profile setup and optimization to setting bid strategies and disputing calls on your company’s behalf.

DISPLAY ADVERTISING SERVICES

Display advertising is a form of PPC marketing that targets unsuspecting consumers based on the demographics of your current customers. Create engaging ads that grow brand awareness and resonate with customers before they need you.

REMARKETING ADVERTISING SERVICES (RETARGETING)

Do you ever wonder why after searching for a product online, you seemingly see that product and company everywhere else you browse? That’s remarketing in action. Target website visitors who didn’t convert and turn them into a paying customer 7, 45, and even 90 days after they visit your website with remarketing advertising.

EMAIL MARKETING

A cost-effective way to grow your business, email marketing generates an average of $44 of revenue for every $1 spent. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom email newsletters every month. Our team handles the design, copywriting, and your customer list segmentation while you generate more leads and sales.

SOCIAL MEDIA MARKETING

Social media users spend an average of 3 hours per day browsing their preferred platforms, making social media marketing an effective advertising strategy to grow leads and engage with your local community. Grow your page likes and following across popular channels like Facebook, Instagram, LinkedIn, Twitter, and more!

REPUTATION MANAGEMENT

Your reputation is everything. Studies show that 75% of consumers trust a local business more if it has positive reviews, while 60% of consumers say that negative reviews make them not want to hire a business. Blue Corona’s reputation management services help you generate more reviews and manage/respond to negative reviews on behalf of your company.

MEDIA BUYING & PLANNING SERVICES

Mass media marketing campaigns can be a headache, particularly buying your ad spots and planning your integrated campaigns. Blue Corona’s media buying and planning services for home service companies relieve the stress of planning your TV/radio spots and outdoor advertising. Let us plan a fully integrated campaign for you.

OTT ADVERTISING (OVER-THE-TOP)

OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses’ digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advertising to complement SEO, PPC ads, and your entire digital presence.

TV ADVERTISING

Looking for another proven marketing strategy to grow brand awareness? Try TV advertising for home service companies by Blue Corona. We handle the entire

commercial production process, from planning and buying your broadcast TV spots to script writing, shooting, and post-production editing.

RADIO ADVERTISING

Similar to TV advertising, yet more affordable, radio advertising is a proven channel to grow brand awareness and differentiate your brand in the market. Blue Corona’s radio advertising services for home service companies and contractors relieve the stress of buying and planning your campaigns and ensure integrated messaging across both mass media and digital marketing.

BILLBOARD ADVERTISING

Billboards generate millions of impressions in your local market. Let Blue Corona plan, buy, and design your billboard ads for you, ensuring consistent messaging across outdoor ads and your digital marketing campaigns. We help you pick your billboard locations to maximize impressions and brand visibility, resulting in brand lifts across your digital channels like SEO, PPC, and direct website traffic.

BLUE CORONA CHAT (WEBSITE CHAT SERVICES)

Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service. Not to mention, Blue Corona Chat increases booked appointments by 20%.

SMART SELLING (CUSTOMER SERVICE TRAINING)

We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Through our proprietary call tracking integration, every phone call is tracked by channel, recorded, and listened to by a real team member. Our team can help your company extract the most value possible from every phone call by identifying how to close more customers from your inbound phone calls.

LEAD RECOVERY SERVICES

Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend. After listening to more than 3.5 million phone calls, we know how to identify lost leads that should’ve been booked, and get them into your hands again immediately.

DEDICATED HOME SERVICES MARKETING TEAM

Blue Corona’s team of home services digital marketing specialists know the trades like the back of their hands. We work with you to solve common marketing challenges that are brought on by seasonality and unique to your industry. We are data-driven at our core and manage your online marketing campaigns as if they were our own. Your success is our success and we’re dedicated to helping you increase leads and sales and grow your business.